BIOS
Carol Koh Evans, General Manager
Katherine Hays, Chief Operating Officer
Jay Sampson, VP of Global Sales
David Sturman, VP of Technology
Claudia Batten, VP of Client Relations
Alison Lange Engel, Marketing Director
Eric Bassman, Global Director Business Development
Carol received her MBA from Columbia Business School and her BS in Business Administration from the Walter Haas School of Business at UC Berkeley.
Katherine holds an MBA degree from the Harvard Business School and a BA from Princeton University.
Prior to Microsoft, Jay worked in New York City for Dow Jones & Company in a number of capacities and was on the forefront of their efforts to launch sites like Barron’s Online.
Claudia holds a commerce degree in marketing and management, and a law degree with honors (for her investigation of the intellectual property protection of computer software) from Victoria University in Wellington, New Zealand.
Alison holds an MBA from The Wharton School and a BA from UCLA, where she graduated Phi Beta Kappa and magna cum laude.
Eric holds a PhD in Counseling Psychology from Northwestern University and a BA & MA in Organizational Behavior/Sociology from Stanford University.
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Cory
has been at Microsoft for over thirteen years. He runs both the Massive
Incorporated (dynamic, in-game advertising) and the ScreenTonic (mobile
display advertising) subsidiaries as part of Microsoft’s Advertiser
& Publisher Solutions group. He is also the CEO of Massive. Cory’s
background is about developing successful partnerships. For six and
one-half years, he ran business development and partnerships, beginning
with a small team supporting MSN in the U.S. and growing it to an
80+ person team supporting all of global Online Services. Along the
way, the team developed partner relationships that have brought in
significant contribution margin to Microsoft while enjoying some of
the highest partner satisfaction in the company. Prior to MSN and
business development, Cory practiced law for 15 years as a technology
development and transaction specialist. Six years were spent in Microsoft’s
Law Department, where he supported Windows 9x, Internet Explorer and
the Digital Media Division. His most fun deal: licensing “Start
Me Up” from the Rolling Stones for the Windows 95 launch. Prior
to Microsoft, Cory practiced in Silicon Valley at Sun Microsystems,
Apple and the start-up, Be, Inc. Cory graduated from Santa Clara University
School of Law and the University of California at Santa Barbara.
Carol
has over 12 years of experience working in the technology, online
media and finance sectors. Prior to joining Massive following the
acquisition by Microsoft, Carol spent six years with Microsoft in
Corporate Development, Corporate Strategy and MSN M&A where she
primarily supported Microsoft’s consumer initiatives, including
MSN, Home & Entertainment and Digital Media. Prior to Microsoft,
Carol led Corporate Development for The Knot (www.theknot.com, the
leading wedding portal) and managed the company’s IPO in December
1999. In addition, she worked as an investment banker with Lehman
Brothers in New York and Hong Kong and Robertson Stephens in San Francisco
as well as participated in General Electric’s Financial Management
Program.
Katherine
has an extensive background in general management and finance specific
to the media industry. She is a former Equity Research Analyst with
Goldman Sachs, where she covered global media companies including
AOL Time Warner, Disney, News Corp and Vivendi Universal, as well
as headed the firm's digital and interactive media team. Prior to
Goldman Sachs, Katherine worked in investment banking with Salomon
Smith Barney in their media and communications practice. Deals included
DoubleClick, Charter Communications, Washington Post and AMC Entertainment.
She also has experience as a management consultant for the Boston
Consulting Group (BCG), where she worked as part of their retail and
media practice.
Jay
has over 15 years in the advertising and media sales industry. Most
recently as Western Regional Sales Director for MSNŽ, Jay was responsible
for driving sales of the division’s advertising and marketing
services and leading the broad Western sales force. Jay joined Microsoft
Corporation in 1997 as one the first media sales executives for the
company. Since joining, he has held a number of positions within in
the organization including driving the development of the vertical
sales approach by starting the MSNŽ Financial Services sales group.
Jay has also been a frequent evangelist for the medium and has worked
closely with Microsoft product groups and channels to develop consumer
features and partner programs.
David
has over 25 years of experience in the technology industry. David
is a past CTO of Acclaim Entertainment, formerly a leading Developer
and Publisher of console video games. While at Acclaim, he led the
company's on-line games initiative and instituted a program to coordinate
software tool development across five formerly independent game studios.
He is also the former Vice President of Technology for MaMaMedia,
an award-winning Internet site for children, and served as Director
of R&D at Medialab Paris, where he spearheaded the development
of 3D real-time computer puppetry software. David holds a PhD from
the MIT Media Lab in computer graphics and animation. He is also a
specialist in videogame technology and design, which he has taught
as an adjunct professor at Columbia University.
Claudia
has six years of experience in the technology sector, including four
years as a corporate attorney specializing in contracts and technology
law. Claudia has advised corporations, both as customers and suppliers,
on technology supply, licensing, outsourcing and a variety of general
commercial contracts—including tendering, reselling and consumer
contracts. Claudia has worked with large corporations in the telecommunications
sector (specifically in mobile), banking and biotechnology; and she
has specialist experience with intellectual property protection, e-commerce
and privacy.
Alison
has twelve years of experience in the media industry. At Massive,
Alison runs the company's Marketing, Market Research and Public Relations
initiatives. Prior to Massive, Alison worked at HBO in Subscriber
Marketing and Business Development. Before HBO, Alison was an Associate
at Goldman Sachs in the Media & Entertainment Investment Banking
Division, advising companies on mergers and acquisitions, divestitures
and corporate strategy. Prior to Goldman Sachs, Alison worked for
six years at the CBS Television Network, in both Advertising Sales
and Sports Programming.
Eric has 10 years of internet and advertising experience at both Microsoft and startups. At Massive, Eric leads the company’s global Business Development efforts, with a team in North America, Europe, and Asia. Prior to joining Massive, Eric managed MSN’s global Search Advertising partnerships and owned the search advertising user experience, in both Business Development and Program Management roles. Eric has also driven media partnerships for the Music and Entertainment initiatives at Microsoft. 