In partnership with our ad clients, Massive has executed research across several major ad categories. Results to date have been significant:

 

 

KEY METRIC	% INCREASE
Brand Familiarity	+64%
Brand Rating	+37%
Purchase Consideration	+41%
Ad Recall	+41%
Ad Rating	+69%

 

 

 

 

 

Note: Data represents percentage change from control groups (gamers not exposed to ads) to test groups (gamers exposed to ads).

Source: Nielsen Entertainment executed study for Massive in January 2007. Data from surveys with 600+ gamers in North America who played Need For Speed Carbon on Xbox 360 & PC platforms. Game published by Electronic Arts.