Massive Incorporated Selected by OnHollywood as Top 100 Private Company Award Winner

Recognized for Leadership in Emerging Technology

New York, NY – March 14, 2006 – Massive Incorporated, the creator of the world’s leading network for dynamic video game advertising today announced that it has been chosen by OnHollywood as one of the Top 100 Private Company award winners. The OnHollywood 100 is
a power list of the top private digital media and entertainment companies. Massive Incorporated was handpicked by the OnHollywood editorial team based on a set of five criteria – innovation, market potential, customer adoption, media buzz and investor value creation.

Massive Incorporated and the OnHollywood 100 will be honored at the OnHollywood executive summit May 2-4 at The Roosevelt Hotel in Hollywood, California. The summit will focus on the challenges, opportunities and business models of the digital era, showcasing top innovative private companies that are revolutionizing the way media and entertainment is created, distributed and consumed.

The OnHollywood 100 was selected from over a 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts. The OnHollywood 100 consists
of private companies at all stages of development, from early to late stage.

Massive pioneered dynamic in-game advertising with the launch of the Massive Network in October 2004, and has since partnered with 34 video game publishers and more than 60 blue-chip advertisers to seamlessly deliver ads into a Network of premier game titles. With this award, Always On has honored Massive Incorporated for the second year in a row – recognizing the company’s continued innovation in both the video game and advertising industries. In 2005, Massive received the prestigious AlwaysOn Top 100 Private Companies award.

“We scoured hundreds of applications we received to vote on the top emerging private technology companies,” said Tony Perkins, founder and editor of AlwaysOn. “Selected are the companies we think are demonstrating significant market traction or pursuing game-changing technology. We expect these organizations to have a big impact for both Hollywood and Silicon Valley.”

“We are honored to be named to the OnHollywood Top 100 for 2006,” said Mitchell Davis, CEO of Massive Incorporated. “Massive is committed to excellence and innovation as we continue to work on behalf of advertisers, game publishers and gamers themselves. This award further demonstrates our on-going success and leadership position in the video game advertising industry.”

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn website.

About Massive Incorporated
Massive Incorporated is the creator of the world’s leading network for dynamic video game advertising. With 34 game publishers and more than 100 titles, the Massive Network offers advertisers the ability to reach an aggregated gaming audience in real-time across multiple platforms. Over 60 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Publishers in the Massive Network generate the highest yield per title from dynamic in-game advertising, enabling them to leverage the value of their content while preserving and enhancing the game experience. Massive’s technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. www.massiveincorporated.com

About OnHollywood 2006: May 2-4 @ The Roosevelt Hotel, Hollywood
OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood's media and entertainment elite. The two-and-a-half-day event borrows on the "film market" tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco, and consumer electronics executives, venture capitalists, and media. OnHollywood delves into the challenges, opportunities, and business models of the digital era, and showcases the most innovative private companies that are revolutionizing the way media and entertainment is created, distributed, and consumed.

About AlwaysOn Network
AlwaysOn is transforming the communication business with its online blogging network for technology, media and entertainment insiders, establishing it as a leader in the Open Media revolution. Borrowing from the underground traditions of blogging and social networking, AlwaysOn was launched in 2003. Today, AO’s annual Summit @ Stanford and OnHollywood events, print “blogozine” and online services encourage direct collaboration between global thought leaders and technology insiders. No other media brand has dared allow such openness amongst its readers and participants. AlwaysOn, LLC, is a privately held and virtually headquartered company born out of the heart of Silicon Valley.

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