CODEMASTERS JOINS MASSIVE ADVERTISING NETWORK

Leading Global Publisher & Developer Signs Exclusive Multi-Year, Multi-Title Partnership that will Bring Top Racing Titles into Massive’s In-Game Advertising Network

NEW YORK, NY—March 22, 2005—Massive Incorporated today announced that Codemasters has signed on to participate in the Massive Advertising Network. As the publisher of leading worldwide game franchises including Colin McRae Rally and ToCA Race Driver, Codemasters is the latest publisher to capitalize on the dramatic revenue opportunities made possible through Massive’s breakthrough network for in-game advertising. Codemasters’ impressive European title lineup coincides with Massive’s planned European expansion in April 2005.

Titles in the Massive Network can contribute $1.00 to $2.00 in incremental profit per unit sold—and significantly more for sports and racing games. Titles in the network enjoy the benefit of cross-promotional marketing support from some of the largest advertisers, as well as informative play data that gives publishers and developers useful insight into aggregated gamer experience with their games, in real time.

“We believe that the opportunities and game play insight that the Massive Network provides is good for us and the industry,” said Matt Davies, Codemasters’ Business Development Manager. “We’re pleased to be an early participant in the Network and will ensure our leading titles integrate into the system naturally within the game environments.”

Massive's network delivers advertiser messages seamlessly into premiere video games, played primarily by an 18-34 male audience. In Codemasters’ motorsport titles the advertisements may appear on trackside hoardings and circuit billboards, and other advertising elements that naturally fit the game environment. To date, 40 titles from ten global publishers are committed to the Massive Network through 2005. Publishers and developers alike can enjoy revenues from ‘lost sales’, including piracy, pass along, pre-owned sales market, rentals, as well as combat lower retail price pressures. Aside from the enormous revenue potential, in-game advertising actually enhances the realism of a game. By the end of 2005 the network will deliver an advertising reach of four million, in the U.S. alone—as large as any TV affiliate reach numbers today.

Said Massive CEO Mitchell Davis, “Codemasters is a dominant player on the global video game stage and we’re pleased to add their premier titles to the growing network. Their racing titles are a perfect match for the global advertisers that are working with us.”

About Codemasters
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains European operations in Germany, France, Spain, and Benelux. The company has its US headquarters in New York. More information about the company and its products is available online at www.codemasters.com.

About Massive Incorporated
Massive Incorporated is the creator of the world's first video game advertising network across all platforms. With its patent-pending technology, Massive dynamically serves advertising across the world’s largest aggregated network of premier video game titles and delivers measured results on consumer interaction with this brand messaging. Massive delivers dynamic advertising to 18-34 year old male gamers and allows publishers and advertisers to finally capitalize on the largest cultural and economic entertainment force in the world. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat Capital, and Newlight Associates. www.massiveincorporated.com.

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