MASSIVE INCORPORATED ANNOUNCES VIDEO GAME CHANNEL FOR ADVERTISERS

UbiSoft and Atari Among First Game Publishers to Participate

NEW YORK - May 12, 2004 – Massive Incorporated, the leading specialist in video game advertising, announced today the launch of its video game channel for advertisers which will go live in October 2004. The innovative Massive solution aggregates the largest audience of gamers to provide advertisers with a channel to reach young men 18-35.

To create its video game channel Massive is developing relationships with the top video game publishers including Ubisoft and Atari. Ubisoft’s VP of Publishing Jay Cohen commented, “Massive’s technology enables campaign based advertising for the first time in video games. Ubisoft expects significant revenue over the next few years as we add new cutting edge titles to the Massive Network”.

Traditionally, advertising in video games has been "hard coded" into the game so it is inserted during the development process of the game. Due to production schedules this can mean advertisers are required to commit to an ad buy sometimes a year in advance of the advertising appearing in the game. And because it is hard coded, it is a permanent feature of the game.

“The advertising sector is increasingly excited about video games as media.” said Mitch Davis, CEO of Massive. “So Massive has created a video game channel with inventory from multiple titles. A channel that delivers campaign advertising, the ability to change creative in real-time, buy guaranteed Gross Rating Points (GRPs) and measure campaign effectiveness.”

About Massive Incorporated
Massive Incorporated is the leading video game advertising channel. Massive’s ad network is built on long term relationships with leading Game Publishers, aggregating gamers across multiple titles and delivering advertising in real-time. Massive’s innovative solution provides significant benefits to both Game Publishers and Advertisers- Publishers increase revenues and Advertisers gain access to the elusive 18-35 year old male demographic. For more information please call (212) 228-2296 or visit www.massiveincorporated.com.

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