FORMER CEO OF TURNER BROADCASTING IN FRANCE, ERIC CLEMENCEAU, NAMED VP OF EUROPEAN AD SALES AT MASSIVE INCORPORATED

NEW YORK CITY—NOVEMBER 14, 2005—Massive Incorporated, the world's first and only video game network, today announced that Eric Clemenceau, previously, the CEO of Turner Broadcasting for French speaking countries, has been named Vice President of Sales for continental Europe.

Clemenceau has extensive experience in media, media sales, marketing, and management which spans 23 years in cable, satellite, print, distribution, business development and new media both in France and internationally. As VP of European Ad Sales, he will be responsible
for marketing Massive’s ground breaking video game network to advertisers throughout Europe.

"In just over one year since going live with the network, Massive has seen extraordinary success building out the network and delivering leading brand messages to the coveted male 18-34 year-old demographic,” said Mitch Davis, CEO of Massive Incorporated. “Eric’s deep expertise in European media is a tremendous asset to us as we expand our network and
deliver geo-targeted, relevant advertising to gamers around the world.”

At Turner Broadcasting, Clemenceau was responsible for channels including CNN, Cartoon Network, Turner Classic Movies, and Boomerang. Prior to managing these leading cable channels, he was Senior Vice President of CNN International Advertising Sales in Europe, responsible for ad sales revenue, strategy, and business development and sales staff management for all European offices.

Eric started his career as a print news journalist and then held the position of Advertising Vice President for CondeNast Publications (Vogue) in Germany.

 

About Massive Incorporated
Massive Incorporated has created the world's first video game network across all platforms. With its patent-pending technology, Massive dynamically serves advertising across the largest aggregated network of premier video game titles and delivers measured results on consumer interaction with this brand messaging. Massive has partnerships with 26 leading game publishers, over 65 blue-chip advertisers, and has served over 16 million game sessions, to date, with each game session lasting more than 90 minutes. Massive allows publishers and advertisers to capitalize on the largest cultural and economic entertainment force in the world. Massive was selected to AlwaysOn’s 2005 list of top 100 private companies. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat Capital, and Newlight Associates. www.massiveincorporated.com.