Activision’s “Guitar Hero III: Legends of Rock” and “Tony Hawk’s Proving Ground” Join Massive Network

Top-selling franchises incorporate dynamic advertising from Massive

NEW YORK, and SANTA MONICA, CALIF — Nov. 14 — Activision Inc. (Nasdaq: ATVI) and Massive Incorporated, a wholly owned subsidiary of Microsoft Corporation and a leading network for video game advertising, today announced that Activision’s popular “Guitar Hero III: Legends of Rock” and “Tony Hawk’s Proving Ground” have been added to the Massive Network.

“Our partnership with Massive provides a highly effective advertising solution for brands and marketers while enhancing the realism and preserving the creative integrity of our leading titles,” said David Pokress, vice president of new franchise and business development at Activision. “We’re pleased to add two more of our premier titles to the Massive Network.”

Since its introduction, the “Guitar Hero®” franchise has quickly become a pop culture phenomenon that has drawn an enormous and passionate audience. The franchise’s popularity is continuing to expand with the newest release, “Guitar Hero III: Legends of Rock,” which offers an expanded online multiplayer mode that allows would-be rock gods worldwide to compete head to head. Massive ads served into the game will be contextually relevant to the rock venues in which players perform, further increasing the game’s realism while providing targeted reach into the many demographics participating in the “Guitar Hero” phenomenon.

The latest release in the No. 1 action-sports franchise, “Tony Hawk’s Proving Ground” offers players the freedom to define their game character based on the choices they make, the paths they skate and their skating style. The game features a fully loaded video editor with which players can create cool skate videos and a customizable skate lounge where they can skate with friends online. Massive will give brands high visibility among this engaged audience with ads tailored to real-world skating environments.

Said Cory Van Arsdale, CEO of Massive, “Our role as Activision’s global partner for dynamic in-game advertising for some of its best-selling franchises has delivered impressive results for marketers and opened new revenue channels for Activision titles. The latest versions of ‘Guitar Hero’ and ‘Tony Hawk’ will provide compelling marketing opportunities, allowing advertisers to connect with these audiences and capitalize on the tremendous excitement and promotional activity around these powerful franchises.”
Massive provides advertisers the ability to engage an aggregated gaming audience in real time. All forms of downloadable media and advertising content can be contextually integrated into the game environment, including image, audio, video, and game object formats.

About Microsoft Advertiser and Publisher Solutions
Microsoft Advertiser and Publisher Solutions (APS) provides world-class advertising platforms and tools for advertisers, agencies and publishers. Its mission is to make buying and selling media simpler, smarter and more cost-effective across media and devices in the Microsoft network of properties and beyond. The APS portfolio includes Microsoft adCenter, Atlas, DRIVEpm, Massive and ScreenTonic. APS businesses span search, display, and emerging media including mobile, gaming, video on demand, and IPTV. To learn more, visit http://advertising.microsoft.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About Massive Inc.
Massive Inc., a wholly owned subsidiary of Microsoft, is the creator of a leading network for dynamic video game advertising. The Massive Network offers advertisers the ability to engage an aggregated gaming audience in real time across multiple platforms. Over 100 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Publishers in the Massive Network generate revenue through dynamic in-game advertising, enabling them to fully realize the value of their content while preserving and enhancing the game experience. Massive’s technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. More information can be found online at http://www.massiveincorporated.com.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as “will,” “will be,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision’s historical stock option granting practices, the board and Activision; the outcome of the SEC’s formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices), and the risks identified in Activision’s most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

Guitar Hero® III: Legends of Rock © 2007 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc.

Tony Hawk’s Proving Ground © 2007 Activision Publishing, Inc. Activision is a registered of Activision Publishing, Inc. Tony Hawk is a registered trademark of Tony Hawk, Inc.

Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries.

All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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