RBC CAPITAL DETAILS HOW MASSIVE’S VIDEO GAME AUDIENCE AGGREGATION COULD RIVAL TRADITIONAL BROADCAST NETWORKS

Massive’s Video Game Advertising Network Delivers Critical Mass for Advertisers Seeking to Reach 18-34 Year Old Males

NEW YORK, NY—DECEMBER 16, 2004—Massive Incorporated, the creator of the world’s first video game advertising network, presented key company and market information at a investor luncheon hosted by RBC Capital Markets last week. The resulting RBC “Research Comment” declares that Massive’s network will rival traditional broadcast networks and delivers critical mass for advertisers seeking to reach the fragmented M18-34 demographic.

The Massive executive team presented at the RBC Capital luncheon on December 10, 2004 in New York in response to increasing investor interest in video games as a new advertising medium and the Massive Network model. The event focused on the opportunity for advertising in video games and the value created and captured by Massive for itself and its video game publishing partners.

Highlights from the RBC Capital Research Comment note include:
• Videogame advertising could be an alternative (or complement) to traditional network TV advertising and Massive Incorporated could be a key catalyst;
• Massive’s audience aggregation potentially delivers critical mass for advertisers comparable to individual traditional broadcast networks;
• Massive’s dynamic videogame advertising model could radically impact the economics of videogame publishing.

About Massive Incorporated
Massive Incorporated is the creator of the world's first video game advertising network. With its patent-pending technology, Massive dynamically serves advertising across the largest aggregated network of premier video game titles and delivers measured results on consumer interaction with this brand messaging. Massive delivers dynamic advertising to 18-34 year old male gamers and allows publishers and advertisers to finally capitalize on the largest cultural and economic entertainment force in the world. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, Tobat Capital, and Newlight Associates. www.massiveincorporated.com.

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