INNOVATIVE DEVELOPER ENTERS STRATEGIC PARTNERSHIP TO INTEGRATE DYNAMIC ADVERTISING FROM MASSIVE
NEW YORK and SHERMAN OAKS, CALIFORNIA—DECEMBER 16, 2005—Massive Incorporated and Spark Unlimited™ today announced that Spark has signed a long-term, strategic partnership with Massive that will deliver several to be disclosed AAA titles to the Massive Network. Considered one of the most technical and artistic visionary developers, Spark is most well-known as the development team behind the blockbuster title CALL OF DUTY™: FINESTHOUR™ for Activision®. The addition of Spark to Massive's roster of partners is a significant endorsement by the development community regarding the revenues that dynamic in-game advertising can deliver.
"Spark is 100% focused on developing high quality, high-impact games with cinematic realism, and contextual, dynamic advertising is the perfect addition to that effort," said Craig Allen, CEO of Spark Unlimited. "Massive has the best technology, is simple to integrate, but most importantly, they share our passion for great game content. The revenues that we will generate through in-game advertising will provide the funds necessary to support greater innovations in development that will ultimately benefit our gaming audience."
"We're thrilled to collaborate with Spark to create innovative, customized advertising for their games," said Nicholas Longano, CMO of Massive Incorporated. "Their reputation is world-class and the addition of their titles to our network is a major achievement."
The Massive Network is the first and only network of its kind to deliver dynamic advertising seamlessly to an aggregated audience across premiere video game titles. The Massive Network enables publishers and developers to capture incremental revenues through the aggregation of a much larger audience that can be more effectively marketed to advertisers. Developers are able to integrate real-world ad campaigns that are timely and enhance the game environment with more realism. Twenty-nine premier game publishers currently participate in the Massive Network to drive revenue and enhance the gaming experience. Over 100 titles have been committed to the Massive Network by the world's leading publishers.
To date, Massive has served ads by national and international
brands into more than 19 million game sessions. Advertisers receive full
insight into campaign delivery and have full flexibility to adjust campaigns
in real-time. Since the network went live in October 2004, Massive has
delivered campaigns from over 60 blue-chip brands. Advertisers representing
all major categories include Coca-Cola brands, Comcast's G4, GameFly,
Honda Element & Honda S2000,
National Highway Traffic Safety Administration, Navy, NBC, Nokia, Panasonic,
Paramount Pictures, Sci-Fi Channel, The WB Television Network, TLC, T-Mobile,
Universal Music Group, Verizon DSL, Warner Bros., and XFM Radio.
About Spark Unlimited
Spark Unlimited™ is a developer of high-quality video games for
all console systems. Founded in 2002 and headquartered in Sherman Oaks,
California, Spark Unlimited™ is an employee-owned company that seeks
to create artistry through technology for a global gaming audience. For
more information about Spark Unlimited™, please visit our website
at
www.sparkunlimited.com.
About Massive Incorporated
Massive Incorporated has created the world's first video game network
across all platforms. With its patent-pending technology, Massive dynamically
serves advertising across the largest aggregated network of premier video
game titles and delivers measured results on consumer interaction with
this brand messaging. Massive has partnerships with 29 leading game publishers,
over 60 blue-chip advertisers, and has served over 19 million game sessions,
to date. Massive allows publishers and advertisers to capitalize on the
largest cultural and economic entertainment force in the world. Massive
was selected to AlwaysOn's 2005 list of top 100 private companies. Massive
is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat
Capital, and Newlight Associates.
NOTE: Activision is a registered trademark and Call of Duty: Finest Hour
is a trademark of Activision, Inc.
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