THQ AND MASSIVE EXPANDING BOUNDARIES OF DYNAMIC, NEW ADVERTISING MEDIUM
Leading Worldwide Video Game Publisher Joins Massive Network
AGOURA HILLS, Calif. and NEW YORK—December 15, 2005—THQ Inc. (NASDAQ: THQI) and Massive Incorporated today announced plans to bring THQ video game titles to Massive’s video game advertising network.
“Dynamic, in-game advertising not only offers publishers new revenue opportunities, but when done properly creates added realism that can actually enhance game play,” said Kelly Flock, executive vice president of worldwide publishing, THQ. “We are excited to team with Massive because we believe their network strategy and sensitivity to game play will deliver value to publishers, advertisers and gamers. We look forward to exploring together what we see as a world of new possibilities for delivering advertising to the medium of interactive entertainment.”
“As a leading, global video game publisher with world class content, THQ’s inclusion in the Massive Network significantly expands the reach of the new media we are working with our partners to create,” said Mitchell Davis, chief executive officer, Massive “THQ is already working on ways to incorporate a range of dynamic advertising into future games, which makes this relationship ideal for Massive both from a strategic and technical standpoint.”
The Massive Network is the first and only network of its kind to deliver dynamic advertising seamlessly to an aggregated audience across premiere video games titles. The Massive Network enables publishers and developers to capture incremental revenues through the aggregation of the video game audience. Developers are able to integrate real-world ad campaigns that are timely, and enhance the game environment with more realism. Twenty-nine premier game publishers have committed more than 100 titles to the Massive Network.
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher
of interactive entertainment software. The company develops its products
for all popular game systems, personal computers and wireless devices.
Headquartered in Los Angeles County, California, THQ is a top producer
of original intellectual properties including titles such as Destroy
All Humans!TM, JuicedTM and Full
Spectrum WarriorTM as well as the upcoming Saint’s
RowTM, Titan QuestTM and Company
of HeroesTM. More information about THQ and its products
may be found at www.thq.com and www.thqwireless.com.
THQ, THQ Wireless, Destroy All Humans!, Juiced, Saint’s Row, Titan
Quest, Company of Heroes, and their respective logos are trademarks and/or
registered trademarks of THQ Inc.
About Massive Incorporated
Massive Incorporated has created the world's first video game network
across all platforms. With its patent-pending technology, Massive dynamically
serves advertising across the largest aggregated network of premier video
game titles and delivers measured results on consumer interaction with
this brand messaging. Massive has partnerships with 29 leading game publishers,
over 60 blue-chip advertisers, and has served over 19 million game sessions,
to date. Advertisers representing all major categories include Coca-Cola
brands, Comcast’s G4, GameFly, Honda Element & Honda S2000,
National Highway Traffic Safety Administration, Navy, NBC, Nokia, Panasonic,
Paramount Pictures, Sci-Fi Channel, The WB Television Network, TLC, T-Mobile,
Universal Music Group, Verizon DSL, Warner Bros., and XFM Radio. Massive
allows publishers and advertisers to capitalize on the largest cultural
and economic entertainment force in the world. Massive was selected to
AlwaysOn’s 2005 list of top 100 private companies. Massive is backed
by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat Capital,
and Newlight Associates.
The statements contained in this press release that are not historical
facts may be “forward-looking statements” within the meaning
of the Private Securities Litigation Reform Act of 1995. These forward-looking
statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively
referred to as “THQ”), including but not limited to expectations
and projections related its relationship with Massive Incorporated, and
are based upon management’s beliefs and certain assumptions made
by management. Such forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those expressed or implied by such forward looking statements, including,
but not limited to economic, competitive and technological factors affecting
the operations, markets, products, and pricing of THQ. Readers should
carefully review the risk factors and the information that could materially
affect THQ’s financial results, described in other documents that
THQ files from time to time with the Securities and Exchange Commission,
including its Quarterly Reports on Form 10-Q and Annual Report on Form
10-K for the fiscal period ended March 31, 2005, and particularly the
discussion of risk factors that may affect results of operations set forth
therein. Unless otherwise required by law, THQ disclaims any obligation
to update its view on any such risks or uncertainties or to revise or
publicly release the results of any revision to these forward-looking
statements. Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this press
release.
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