AUDIENCE

Where the Boys Are
As young men become harder for Advertisers to track down, there's one place they can reliably be found—playing video games that provide the immersive, engaging entertainment experience they crave.

Such games now account for 15% of young men's media intake, causing them to spend as much time gaming as watching TV.

Not only do gamers account for more than 70% of the 18-34 year-old male demographic—they represent the best part. They are active, informed consumers whose friends and relatives come to them for advice on a broad range of entertainment and technology products. This “halo effect” multiplies their market power and enhances the prestige of the brands they favor.

A Large Audience of Gamers...

Over 70% of all M18-34 are gamers
- NPD Group

Three-quarters of households with a male 8-34 own a videogame system
- Nielsen Entertainment

Videogames account for 15% of teen male’s media intake
- SRI

Who Spend a Lot of Time with Video Games

Men 18-34 spend an average of 41.7 hours playing a game they last purchased
- NPD Group

Young men play 12.5 hours of videogames a week, versus 9.8 hours watching TV
- Nielsen Entertainment

Gamers spend over $700 a year on console games, PC games, and gaming accessories
- IGN Gamer Study