Gamer Reaction

How Gamers Feel About Advertising in Games
Particularly compelling is the attitude of gamers towards the ads themselves. Independent research has shown that they see real-world ads and product placements as an enhancement of a game's realism. An Independent Harvard Business School study shows that over 90% of 'core gamers' do not mind in-game advertising in their games. The attention they pay to their gaming environment translates to high brand lift and intention to buy.

Gamer Feedback
Gamers care about their games – and the advertising in them. The following feedback was taken directly from our Publisher Partners’ Web sites:

“I love the idea of having actual advertisements in a game instead of fake, made-up companies. I’ve always wondered why more games didn’t try to do this.”

"I would like seeing a Coke machine, or a Pepsi machine, or (in this case) one that reads Diet Sprite. That's what it looks like in real life.”

“I think the ads are cool as long as they make sense…the soda machine looks awesome.”

“I think the in-game advertising initiative is brilliant. I play quite often and find the billboards enhance the reality of the game, are completely unobtrusive and dynamic.”