Reporting & Research

Reporting
Advertisers receive daily reports of audience data from the Massive Ad Server which provide full insight into campaign delivery and facilitate the ability to adjust campaigns in real time.

The Massive Ad Server will track a large number of data points that are compiled into standard daily reports to advertisers. Massive has a strategic partnership with Nielsen Interactive Entertainment, who will provide third-party measurement and accountability for advertising on the Massive Network.

Research
Massive works with third-party, independent research providers to survey the effectiveness of in-game advertising among video game players. Findings are shared with advertising partners and are utilized to further understand video games as an advertising vehicle.

Gamers surveyed have proven to be very receptive to in-game advertising. Recent studies have concluded that advertising throughout the Massive Network drives brand awareness, advertising recall and product interest. Survey data from research completed for leading brands in the Massive Network has shown that unaided awareness and brand recall is higher among respondents who were exposed to ads rather than those who saw no ads. In some cases, the brand recall is significant.

Independent research compiled by Nielsen Interactive Entertainment has shown that gamers recall advertisements in games up to 35% of the time.

Massive is always performing research studies, and will conduct additional research with its partners on request.