LONDON AND GOTHENBURG, Sweden – March 16th 2006 – The creators of the vastly popular multiplayer online game, Project Entropia, and Massive Incorporated have announced plans to bring this top title into the Massive Network, the leading network for dynamic in-game advertising.
Project Entropia, created by MindArk, was launched in 2003 and draws over 385,000 registered users. One of the unique features of this MMORPG is that it supports sales of virtual products that have an actual cash value within its real economy. A space resort within the Project Entropia universe sold for over $100,000, a certified world record. In 2005 the GNP within Project Entropia was $165,000,000 and the expected GNP for 2006 is $350,000,000.
As a result of the partnership with Massive, the colonists of Planet Calypso will be able to see real world advertising within their virtual world of Project Entropia.
“Project Entropia is a large, virtual game universe with a broad, global player base and an innovative economic model,” said Nicholas Longano, CMO of Massive. “The addition of MindArk and this unique game to the Massive Network further expands the reach of this new media form and the range of in-game opportunities we can offer advertisers.”
“The members of Project Entropia are regular visitors, who spend
many hours in their virtual world which is built on real world economic
principles. The addition of real world advertising within this virtual
economy is a perfect marriage to us. We chose to work with Massive as
they have the most experience integrating and delivering advertising that
adds to the virtual universe and to the participant’s experiences,”
said Jan Welter, CEO of MindArk.
Massive pioneered dynamic in-game advertising with the launch of the Massive
Network in October 2004, and has since partnered with more than 60 blue-chip
advertisers to seamlessly deliver ads into more than 50 million game sessions.
Massive enables publishers and developers to capture significant new revenues
through the aggregation of the video game audience which can be more effectively
marketed to advertisers. Developers are able to integrate real-world ad
campaigns that are timely and enhance the game environment with more realism.
About Project Entropia
Project Entropia is a registered trademark of MindArk PE AB. MindArk PE
AB supports and monitors the services and maintenance of the Project Entropia
site. MindArk PE AB began in April of 2003 in Sweden, and has expanded
to have partners throughout the world. Project Entropia was launched in
2003 and has reached over 385,000 registered accounts. MindArk offers
the Project Entropia software to users free of charge with no monthly
costs or associated subscription fees. For more information or to download
the free Project Entropia software please visit www.project-entropia.com.
About Massive Incorporated
Massive Incorporated is the creator of the world’s leading network
for dynamic video game advertising. With 35 game publishers and more than
100 titles, the Massive Network offers advertisers the ability to reach
an aggregated gaming audience in real-time across multiple platforms.
Over 60 blue-chip advertisers have run campaigns across the Massive Network
throughout North America and Europe. Publishers in the Massive Network
generate the highest yield per title from dynamic in-game advertising,
enabling them to leverage the value of their content while preserving
and enhancing the game experience. Massive’s technology allows for
all forms of downloadable media and advertising content to be contextually
integrated into the game environment, including image, audio, video and
game object formats. www.massiveincorporated.com
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