The first title to be integrated into the Massive Network is BOTS,
a free action-themed multiplayer online game. One of the top games in
Asia with over a million registered users, BOTS is being redesigned
and launched in North America and Europe. Acclaim has registered thousands
of closed beta testers on the game’s website, http://bots.acclaim.com/
and is scheduled to launch the game in several weeks.
“We are focused on providing the best online multiplayer games for free, something rare in the market. In order to do this, we are using innovative business models including adding in-game advertising, selling in-game content and offering unique subscriptions. Massive has the most established and robust in-game advertising solution, with deep experience in multiplayer games, and so were the natural choice as our partner,“ said Howard Marks, CEO of Acclaim.
"Acclaim is a great addition to the Massive Network and we’re thrilled to work with them to integrate real-world ad campaigns into their games,” said Nicholas Longano, President of New Media at Massive. “This partnership further emphasizes the growing support for the realism and revenue benefits that dynamic in-game advertising provides. This is a tremendous win for gamers – free games supported by advertising.”
The addition of Acclaim to the Massive Network bolsters Massive’s
roster of partners to more than 35 publishers and developers with a
total pipeline of over 100 games, representing the single largest video
game advertising network.
Massive pioneered dynamic in-game advertising with the launch of the
Massive Network in October 2004, and has since partnered with more than
60 blue-chip advertisers to seamlessly deliver ads into more than 50
million game sessions. Massive enables publishers and developers to
capture significant new revenues through the aggregation of the video
game audience which can be more effectively marketed to advertisers.
Developers are able to integrate real-world ad campaigns that are timely
and enhance the game environment with more realism.
About Acclaim
Based in Beverly Hills California, Acclaim Games is a revolutionary
new company with a familiar name. CEO Howard Marks, a cofounder of Activision,
purchased the Acclaim name in 2005, confident that the new company would
surpass the former glory of its name and establish itself as one of
America’s marquee brands. Today, Acclaim Games offers only the
finest online games with a focus on accessibility, playability and most
importantly fun. www.acclaim.com
About Massive Incorporated
Massive Incorporated is the creator of the world’s leading network
for dynamic video game advertising. With 36 game publishers and more
than 100 titles, the Massive Network offers advertisers the ability
to reach an aggregated gaming audience in real-time across multiple
platforms. Over 60 blue-chip advertisers have run campaigns across the
Massive Network throughout North America and Europe. Publishers in the
Massive Network generate the highest yield per title from dynamic in-game
advertising, enabling them to leverage the value of their content while
preserving and enhancing the game experience. Massive’s technology
allows for all forms of downloadable media and advertising content to
be contextually integrated into the game environment, including image,
audio, video and game object formats. www.massiveincorporated.com
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