PRIVACY
Massive Incorporated is firmly committed to protecting the privacy of game players and fostering confidence in online gaming and in-game advertising. We continue to focus on innovative ways to protect game player privacy while also offering game developers and publishers the ability to use data regarding online interactions with their game players. Please note that because of the changing nature of privacy laws, our business and game players’ needs, we may modify this Privacy Policy from time to time without specific notice. Accordingly, since we want to help you clearly understand our Privacy Policy, and any revisions to our Privacy Policy, we encourage you to review our Privacy Policy periodically to become aware of any changes that may have occurred. We also invite you to with any questions or concerns.
The purpose of this privacy policy is to inform you of
what kinds of information we may gather from game activity
powered by Massive Incorporated in-game advertising services,
how we may use that information, when information may be
disclosed to anyone, and the choices you may have regarding
whether and how we gather and use information related to
you. While this Privacy Policy applies to the global operations
of Massive Incorporated, including our operations in Europe,
the information we collect is stored and processed in the
United States and we will refer here only to Massive Incorporated
to make reading this Privacy Policy easier. Finally, please
note that this Privacy Policy applies only to Massive Incorporated
and, as specifically stated, games that use Massive Incorporated
technology and services, and not to any other companies
or organizations.
Four important points underlie our privacy policy:
1. We do not collect personally identifiable information
("PII").
PII generally includes information that Massive or other
third parties could use to determine the identity of a game
player, such as name, address, phone number, or email address.
We currently do not collect PII when we deliver in-game
advertisements. However, as stated below, we do not have
the ability to prevent our game publisher or developer partners,
or game console manufacturers, from collecting PII about
game players. Accordingly, we encourage you always to read
the privacy policies and end-user license agreements associated
with the games you play, and the game consoles you purchase,
to understand issues relating to your online privacy.
2. We do not currently utilize cookies to deliver in-game
advertising and we do not place persistent data or install
persistent tracking mechanisms on game players’ computers.
3. We require that our game publisher and developer partners,
as well as console manufacturers, promise to comply with
applicable law and we encourage them to engage in fair information
practices.
We request that our partners acknowledge and comply with
applicable law including laws relating to online privacy.
We also encourage our partners to create privacy policies
and to provide game players with access to their privacy
policies through end-user license agreements. Although we
cannot monitor every in-game interaction tracked by each
of our many game publisher and developer partners and match
it to each respective partner's privacy policy, we may monitor
our partner’s privacy policies to determine whether
we believe they have complied with their obligations under
applicable privacy laws.
4. We strive to keep promises we make about information we gather online.
We may change our privacy policy as we add new services
or change existing services, but we endeavor to treat information
we possess (including information collected from our corporate
Web site) in a manner consistent with the policy under which
it was collected.
If part or all of our assets or business operations are
acquired or otherwise transferred, we will take steps to
ensure that these same principles continue to apply to the
acquiring company, but cannot guarantee the policy or practice
of any third party.
WHAT INFORMATION ABOUT GAMING ACTIVITY DO WE COLLECT?
We may collect non-personally identifiable information ("Non-PII")
to help our partners better determine which advertisements
or content to show or not to show game players, and for
the other uses described in this Privacy Policy. Non-PII
may include the following:
1. Internet Protocol (“IP”) Address. We collect
IP addresses when game players play video games that connect
to our servers. Many IP Addresses are commonly associated
with Internet service providers, universities, or major
corporations in specific regions or localities and cannot
be used to identify a particular game player.
2. Length of Game Session. We collect the start time and
stop time of game sessions.
3. Game Title. We collect the titles of video games that
connect to our servers.
4. Advertising Delivered. We collect basic information about
advertisements that we deliver to video games that connect
to our servers as well as aggregate metrics associated with
how advertisements are rendered (i.e. time and size on screen).
In addition, we may collect anonymous data, and in some
cases, player registration data that we use to categorize
a specific computer or gaming platform. We often convert
this data into a non-reversible unique number to count unique
players, somewhat like an indicator noting, "This game
platform connected to the Massive Ad server at this time."
It also tells us that a game player’s game platform
has viewed an advertisement at a specific time and how many
times an advertisement was seen. When our game publisher
partners contract with us to deliver ads on their behalf,
we assign a unique number to every game platform that connects
to our ad servers. We do not associate the unique game platform
data with, and we do not have access to, a game player’s
name, address, phone number, email address or other PII.
WHAT DATA IS COLLECTED ON THE MASSIVE INCORPORATED
CORPORATE WEB SITE?
You may be asked to provide PII in certain fields
on this Web site to better help our staff respond to your
inquiries. We use PII collected on this site only for the
purpose for which it is requested, and will not be processed
in a way that is incompatible with that purpose.
In order to respond to your inquiries we may request that
you voluntarily provide the following information through
our Web site:
1. Contact information for potential partners or persons seeking business information may be collected by us in order to contact that person to provide information about our services. Such information is usually deleted as space requires or in the normal course of business, but can be amended or deleted upon request.
2. Contact information, such as your name, address, telephone
number or email address, for consumers, investors or partners
with questions, concerns, complaints, inquiries, requests
for information or technical support questions, may be used
to respond to your request for information. Such information
is usually deleted as space requires or in the normal course
of business, but can be amended or deleted upon request.
to review, amend or delete your any information you have
provided us through our Web site.
From time to time, we may use cookies or web beacons on our Web site, but not in connection with the in-game advertising services we deliver, to help us better understand how users interact with our Web site and to help us build a better Web presence. We do not use cookies and web beacons to collect any PII about our users.
WITH WHOM DO WE SHARE COLLECTED INFORMATION?
We may share information collected from video games
that connect to our servers with our advertisers and game
publisher partners only in accordance with these privacy
policies. We may also share aggregate information about
our systems with our auditors and providers of technology
or services upon which we rely to deliver our services.
Other than with respect to information specific to an advertiser
or game publisher, we do not collect or sell the ownership
of PII or Non-PII for our own commercial purposes. From
time to time, we may publish or report aggregate statistics
related to our business. When we report or publish such
statistics, we do not include or reveal any information
specific to game players.
The anonymous information that we collect on behalf of
our advertiser and game publisher and developer partners
is useful only to the specific partner who employs us to
deliver advertising, and generally only in the context of
our selection of advertising content, reporting of advertising
effectiveness and billing. In order to assess an advertising
campaign's effectiveness, our partners may hire us to report
to them our analysis of the anonymous data in a summarized
format. On occasion, our partners ask us to share with them,
or their agents, data that is collected through specific
video games. In these situations, we share only anonymous
data. We recommend that you review the privacy policies
and end-user license agreements associated with the video
games you play online and contact game publishers and/or
game developers directly if you have questions about their
information practices. Some of our partners, or their agents,
might receive anonymous information relating to game play
from us. Our partners typically warrant that the information
they receive shall be used in compliance with applicable
laws. We may also disclose certain information in response
to subpoenas, court orders or legal process.
We do not have the ability to prevent our game publisher
or developer partners, or game console manufacturers, from
collecting PII about game players. They may do this, without
our knowledge, through games and consoles that are enabled
with Internet connectivity. Accordingly, we encourage you
always to read the privacy policies and end-user license
agreements associated with the games you play, and the game
consoles you purchase, to understand issues relating to
your online privacy when using these products.
If all or part of our company is acquired or otherwise transferred
to another entity, any PII you have provided at this Web
site may be transferred as part of that transaction. We
will take steps to assure that such PII, if any, is used
in a manner consistent with the privacy policy under which
it was collected, but cannot guarantee the policies or practices
of third parties. Please note that PII provided to us in
connection with this Web site is subject to disclosure pursuant
to judicial or other government subpoenas, warrants or orders.
We may purge from our databases any information (whether
PII or Non-PII) about users of our Web site without notice
to any user.
to review, amend or delete your any information you have
provided us through our Web site.
WHAT POLICIES GOVERN SECURITY AND ACCESS TO COLLECTED
INFORMATION?
We maintain data security systems intended to prevent
specific information from being made available to any unauthorized
person and in order to protect information from loss, misuse
and unauthorized access, disclosure, alteration or destruction.
Our employees are made aware of and are accountable for
compliance with our privacy policy. Any information collected
by us on behalf of our partners is stored on our dedicated
servers or databases. We use a multi-level, password protected
security system to control access to information stored
about video game activity. We also maintain physical security
of our properties and facilities and with the purpose of
providing access only to authorized personnel.
HOW ARE DISCLOSURE AND CHANGES TO MASSIVE INCORPORATED'S PRIVACY POLICY MADE?
We publish our Privacy Policy and practices at www.massiveincorporated.com/privacy.
Any material change to our Privacy Policy will be noted
in our privacy policy, which is accessible from our main
Web page at www.massiveincorporated.com.
You may contact us at privacy@massiveincorporated.com with
any questions or concerns regarding our Privacy Policy.
You may also contact us in writing at 627 Broadway, 7th
Floor, New York, New York 10012, Attention: Legal Department.
WHAT ARE SOME OTHER PRIVACY RESOURCES?
The following is a list of selected links to privacy-related resources that can be found on the World Wide Web:
Association for Interactive Media (AIM)
http://www.interactivehq.org
Federal Trade Commission
http://www.ftc.gov/privacy
Network Advertising Initiative
http://www.networkadvertising.org
Online Privacy Alliance
http://www.privacyalliance.org
Privacy.org
http://www.privacy.org
U.S. Commerce Department
http://www.export.gov/safeharbor/index.html
CAUTION REGARDING LINKED WEB SITES:
This Web site contains links to other Web sites. We are
not responsible for the privacy practices or the content
of such Web sites. We encourage you to read the privacy
statements of these linked Web sites, as their privacy policies
may differ from ours.
WHERE CAN YOU GO FOR MORE INFORMATION?
Please contact us for more information about Massive Incorporated. Please email questions or requests for more information about Massive Incorporated's privacy policie.
EFFECTIVE DATE OF THIS POLICY
This policy was last updated on and is effective as of September
26, 2005.
