REVENUE IMPACT

Dynamic Advertising Market Opportunity
The worldwide market for dynamically served advertisements into video games is projected to grow to $2.5 billion in revenues by 2010.

For the first time, the video game industry can enjoy after-market revenues from “lost sales” such as piracy, pass along, pre-owned sales, and rentals. Publishers, developers, gamers, and advertisers all benefit.

Revenue Impact of the Massive Network
The network model developed by Massive Incorporated is the most effective for dynamic video game advertising as it allows for the inclusion of all game titles (large and small), regardless of their sell-through volume.

The Massive Network enables publishers to capture incremental profit of $1 to 2 per unit shipped – revenue never before available to them through the aggregation of a much larger audience than if they tried to do it alone…an audience that can be more effectively marketed to advertisers, resulting in the highest yield possible for each title.

By integrating Massive’s ad serving technology into their games, developers satisfy the need for greater realism and also drive publisher interest in their games as they can now factor revenues from in-game ads into their business model.

There are no up-front costs to Massive’s partners.