NETWORK ADVERTISINg

Customized and Targeted Advertising
Every ad delivered to each title in the Massive Network is customized based on the ESRB rating and the aesthetics of the game environment. Massive works closely with its publisher and developer partners to ensure that the game environment is preserved and enhanced by the advertising. Full control is retained by the game’s creators.

The dynamic nature of the ads ensures relevancy, from the first time you play the game, to the last. Ads can be served based on the title, timing of game play and geographic location so the gamer sees ads that fit within the context of their experience.

Blue-chip advertisers are very focused on reaching the gaming audience, and they will support game titles with cross-marketing and promotional investments, increasing title awareness and potentially, sales lift.

Veteran Sales Team
Massive’s Advertising Sales Team has strong relationships with all parties in the advertising community: global and boutique ad agencies, media planners and buyers, corporate marketers, creative executives, and media strategists.