GAMER REACTION

Massive has served over eleven million game sessions, and the gamer feedback has been overwhelmingly positive.

Extensive research conducted by Massive Incorporated^SM and play testing amongst gamers concluded that over 90% of gamers do not mind advertising in video games.

The following feedback was taken directly from our Publisher Partners’ Web sites. Gamers care about their games – and the advertising in them.

“I love the idea of having actual advertisements in a game instead of fake, made-up companies. I’ve always wondered why more games didn’t try to do this.”

"I would like seeing a Coke machine, or a Pepsi machine, or (in this case) one that reads Diet Sprite. That's what it looks like in real life.”

“I think the ads are cool as long as they make sense…the soda machine looks awesome.”

“I think the in-game advertising initiative is brilliant. I play quite often and find the billboards enhance the reality of the game, are completely unobtrusive and dynamic.”