TECHNOLOGY OVERVIEW

Massive has developed patent-pending ad serving technology that allows for seamless integration and targeted delivery of advertising elements, as well as powerful back-end reporting.

Designed by veteran engineers experienced in video games, web services and online application software development, Massive's technology is optimized so as not to impede game play or online performance. The integration process is quick and simple, and Massive's technology team fully supports and tests each integration.

Ad Client Software
The Massive Ad Client Software Development Kit (SDK) integrates into video game engines at the development stage and handles all connections and communications with Massive’s Ad Server, allowing the game to dynamically download advertising into the game.

Using texture replacement, the game engine blends the advertising into 2D or 3D game environments as part of the normal rendering and display process.

With minimal memory impact and no noticeable effect on bandwidth, the dynamic ad serving process is transparent to gamers. There is no noticeable impact to gamers, ever.

Ad Server
Massive allows publishers and developers to work with their native media formats. The Massive Ad Server will recognize each ad request by game title and deliver the format appropriate to that title.

Developers retain complete control over ad placement and delivery. The Massive Ad Client may use the game engine’s own system resource routines including memory management and timing, and uploads and downloads can be completely scheduled by the game engine or left to the discretion of the Massive’s library.

Massive’s Ad Server collects unprecedented game play data available to publisher and developer partners.

Security
The Massive system is fully secure and hosted in professional facilities behind industrial-strength firewalls strictly monitored both physically and electronically. Public/private encryption keys and the use of secure communication protocols ensure that only legitimate communication from Massive servers is allowed for ad downloads.

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